Hello, i am Dan Hummel

University degree in graphic design, photographed since 11 years of age, lives and works in Cologne since 1986, and has since 1990 his own photo-, graphics- and advertising agency. Founded Wesemann-NewMedia GmbH in collaboration with the advertising agency Wesemann from Braunschweig in early 2000. Worked additionally as lecturer in photography and design between 1990 and 1998.

For my work I use very different techniques. For clients I have since many years worked exclusively digital. Deadlines, cost-effectiveness and compatibility with the modern pre-print-processes has made the use of analog technology in professional photography difficult to survive.

In my personal work I use - in addition to the latest digital technologies - even analog techniques, which I cherish.

However, it is not associated with a specific preference, I am neither an Analog fanatic nor a Digital preacher.

There are many ways that can lead to a good image. At the end there are always ideas and results - the technology is more means to an end than an end in itself. I will present some creative techniques to you that I use.